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Building A Movement

Our vision is to create positive change in our communities and environment by helping our neighbors power their homes, businesses and lives with renewable solar energy.

About Us


Our Story

Our Story began in Portland, Maine where the salty sea meets quaint cobblestoned streets and  Jame Beard awarded restaurants. Growing up in Portland Ashleigh, the CEO/Solar Advisor of Urban Sol Energy was always surrounded by strong values. Values of supporting local businesses. Values of helping the environment (her mom always taught her how to recycle and compost). Values of hard work and grit (thanks to her dad, the hardest working man she knows). 

Ashleigh always had a passion for sustainability, community, and travel so when she went to University it was natural for her to pursue a Bachelors's Degree in Sustainable Tourism Development. While on campus she was active in the local sustainability group called Eco-Reps where she worked on RFP processes (Request For Proposals) to help her university go solar. One of her internships brought her to Cuba (where she lived on a tall ship!). While in Cuba Ashleigh worked on a Sustainable Tourism Initiative helping a local fishing group, who taught underprivileged children how to utilize sustainable fishing tourism as a trade. After university Ashleigh worked for a Community Development Organization working on a Brownfields Project, helping redevelop the land for a community garden, a community center, and new sustainable housing.

Ashleigh's passions lead her to pursue a career in the renewable energy field, the solar industry specifically. It was an accumulation of things that pushed her to start her own company, Urban Sol Energy. She first was motivated to bring honesty and transparency to the solar process for homeowners, so she could have a greater impact. Second, she worked for a few years for other people (some very great people) but realized she was a bit limited on what she could offer her clients in terms of products and programs. She wanted to be able to give her clients more options to customize a solar solution that fit their lives. 


Our Values & Promise  

  • We promise to keep our customers in the know—we’re always in communication and we strive to educate and inform.

  • We’re committed to being honest and answering tough questions, even if it means solar isn't always a good fit.


  • Above all, we’re committed to helping our customers make the best choice for them.

Education & Customer Service
People First 
Protecting Our Enviroment 

The Team

Who We Are

Ashleigh Tatarcyk

Ceo/Solar Advisor 

Ashleigh is our CEO and Solar Advisor, she has over 6 years in the renewable energy field. From helping universities with RFP processes to switch solar to working on sustainable tourism initiatives in Cuba. Her favorite part of her job is helping make an impact on the community level, one home at a time. In her free time, she loves traveling (10 countries and counting!), checking out wineries, and watching her niece Rachel play basketball.  

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Lizzy Hudson

Schedule Coordinator

Lizzy is our Schedule Coordinator and has over 12 years of customer service experience across many industries. She considers working hand-in-hand with families the best part of her job. Lizzy and her family call Charleston, SC home where they enjoy going to the beach and taking walks around town with their pup, Zorro.

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Anti-Squirrel Defense Coordinator

Lumie had a glow up, from an Indian street dog to a full-blooded American Anti-Squirrel Defense Coordinator. Ashleigh and her feisty pup love exploring new trails to find the best scenery. Lumie is known for never being afraid to letting you know what her opinion is. Were not sure who really is the boss, Ashleigh or Lumie. 

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Chief Diplomutt

From Louisiana to Maine to California and back, Zorro is a well-traveled little dog. Lizzy’s family and their pint-sized rescue dog love to travel to destinations all across America. People always stop to admire his blonde coat and fluffy, wagging tail. Zorro loves all the attention, but his favorite place to be is curled up nearby Lizzy as she works.

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